Why February Is Where Goals Go to Die (And How to Prevent It)
February is often the hardest month to stick with the goals we set in January. Motivation fades, routines feel repetitive, and many people assume they’re failing when things get hard. In this post, we break down why February feels so challenging, why relying on motivation isn’t sustainable, and why this month is actually where real, lasting habits are built. If you’ve felt stuck, discouraged, or tempted to start over, this post will help you reframe February as a turning point—not a failure.